The world's largest producer of soft drinks Coca-Cola, for the first time in its 125-year history will release a low-alcohol beverage. The company has always emphasized on juices and lemonades and has never experimented with the production of beverages with alcohol before. It is designed primarily for Japan, where it is very popular drinks based on strong alcohol, carbonated water and flavors. The strength of such cocktails usually does not reach 5%. Coca-Cola believes that entering a new consumer market is an excellent strategic step.
Since the beginning of the month, the company's shares rose by 1.9% and will continue to grow on today's news. Trade will be available during the American session, from 14:40 to 21:00 GMT.
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