Nike, the world-famous manufacturer of sportswear and footwear, has focused on digitalization. Using a mobile application, Nike has access to the data of its customers and can offer them products based on their preferences. Now, the company has added a new function to the application - every time when the customer enters the Nike store with the application, the program shows specially selected goods, which can be tried on in the store. Also, the user will be able to pay for the purchase online in order not to stand in a line at the store. This function is currently available only in the shops of Portland and Los Angeles.
Over the past month, Nike shares have increased by 3.3% and will continue to grow based on the news. Trading will be available during the American session, from 14:40 to 21:00 GMT.
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