The American coffeehouse chain Starbucks intends to continue the developed marketing programs to increase sales of its products. At the moment, one of the company's main goals is to increase the number of subscribers of the loyalty program called My Starbucks Rewards. This program provides almost a third of all purchases and according to statistics, checks of the program users are always higher than checks of the ordinary buyers. The company plans to attract more people to the program, through individual offers and promotions. If the plan succeeds, the sales of Starbucks will grow by 3-5% per year.
Over the past few weeks, Starbucks shares have increased by 2.2% and will continue to grow based on the news. Trading will be available during the American session, from 14:40 to 21:00 GMT.
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