Russian company Yandex developed a new platform designed for bloggers and mass media. New service Yandex.Zen is said to become the biggest source of traffic for news portals. All interested people, bloggers and content authors can create their own Yandex.Zen channel and publish various content there. The platform works on mobile devices and almost lacks the advertising. To promote its service, Yandex company also offers sponsorship program to all authors who publish unique content. The planned budget is $1 million.
Over the past couple days Yandex shares rose by 2,2%. The trade will be available during American session from 14:40 to 21:00 GMT.
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